Field Scout
Intro
For the final project in my toy design class I was tasked with designing and creating a wooden toy using at least two types of motion and play, and designing and executing a brand and packaging for the toy.
Scope
Inspired by lifestyle brands like Ugmonk, I wanted to create a toy geared toward other designers with aesthetic taste similar to mine. The result, after research, a few bad ideas, and constant iteration, is Field Scout.
This was my first time working with wood, designing a toy, and designing packaging, so it was a very helpful learning experience. Taking the project from initial idea sketches, moodboards, and word associations to final product and packaging was an extremely rewarding process.
The most important part of my process was considering the packaging as a part of the toy—unboxing the toy should be just as much fun as playing with it. With that in mind, I decided to make the packaging into an airplane hangar, a literal and symbolic home for the airplane. Copywriting was also of great importance in this project, pulling the design together with strong typography and a good backstory.
